"Switch: How to change things when change is hard" by Chip and Dan Heath and the SWITCH framework have had a huge impact on the Fossil Fuel Age Challenge. Why? Well because dawning the Eco Enlightened Age is a pretty bit Switch! If you have not read this book it is a must read for really everyone.
The goal of this educational challenge is to encourage influential people to read the book and then post a comment about their thoughts. Hopefully we will receive some great addional ideas as well as examples of the SWITCH framework in action.
I am confident all those that read the book will benefit from it and that the rest of us to gain from their collective wisdom! I have purchased a number of copies and will be sending them out. I have also asked that when finished, the book be forwarded to someone the reader feels is influential so we can broaden the challenge.
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