Title: SWITCH Thought Leader Challenge
Member Name:
Jeff

Post Number: #126



SWITCH Thought Leader Challenge

0

"Switch: How to change things when change is hard" by Chip and Dan Heath and the SWITCH framework have had a huge impact on the Fossil Fuel Age Challenge.  Why? Well because dawning the Eco Enlightened Age is a pretty bit Switch! If you have not read this book it is a must read for really everyone.

The goal of this educational challenge is to encourage influential people to read the book and then post a comment about their thoughts. Hopefully we will receive some great addional ideas as well as examples of the SWITCH framework in action.  

I am confident all those that read the book will benefit from it and that the rest of us to gain from their collective wisdom! I have purchased a number of copies and will be sending them out. I have also asked that when finished, the book be forwarded to someone the reader feels is influential so we can broaden the challenge. 

Tags:

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

To prevent automated spam submissions leave this field empty.